Digital and Social Media Management Guidelines


These management guidelines and requirements apply to all AJ2019 digital activity. This includes, but is not limited to All AJ2019 sites and pages.

  • Activity sites and pages,
  • Contingent sites and pages,
  • Troop sites and pages,
  • Adults’ personal sites and pages.

The purpose of these requirements is to
1.Protect all Young People in our care,
2. Prevent Adults placing themselves at risk,
3. Protect the privacy of all Members,
4. Promote Scouting to the world,
5. Provide guidance in planning and composing content for digital media,
6. Ensure appropriate approvals are obtained before publishing AJ2019 digital media,
7. Ensure all Scouting digital sites in use at AJ2019 comply with;
7.1. The National Child Protection Policy
7.2. The National Privacy Policy
7.3. Policy and Rules
7.4. Code of Conduct for Adults in Scouting
7.5. Our Scout Law and Promise

Child Protection
Social Media and electronic communication: Child Abuse and grooming, can and does occur on-line. It is important that Adults do not place themselves in situations where their actions and communications could be misinterpreted. Adults should always include another Adult (or indeed a parent of the Youth Member) when communicating with Youth Members on-line. This includes all forms of social media (including but not limited to Facebook, Twitter, Instagram and SnapChat), texts and emails. Youth Members are also to be reminded of the Scout Law and Promise regarding ‘respect’ for others when on-line. Youth Members are to be regularly reminded of the dangers of sharing personal information with persons only known on-line. Importantly, Youth Members are to be reminded of the dangers of the increasing peer pressure to share very personal photographs on social media, on line, on mobile phones or any other way. Youth Members are to be encouraged to report this pressure to their family or someone they trust for help.

In consideration of the TWO DEEP action-requirement in the National Child Protection Policy, ‘private’ messaging between an Adult in Scouting and a Youth Member (unless family) must be avoided. ‘Privately messaging’ a youth member is considered the equivalent of going into a room alone with that Youth Member. It is counter to the requirement of never placing oneself in a position where your words or actions could be misinterpreted.

It logically follows that Adults in Scouting must not befriend Youth Members on social media, nor respond to requests to befriend (except family). Adults in Scouting should not interact privately with Youth Members in any form of Social media. Where social media is used to organise a Jamboree activity a publicly ‘open group’ involving more than one adult and more than one Youth Member is to be used.

Be Respectful. Do what is right. We will have thousands of pics of everyone having fun at the Jamboree. This fun must not be at the expense of youth or adults (without their express consent). If someone asks you not to post a pic of them or about them, or to take one down, you must do so.

Youth Members
There are to be no contact details for Youth Members made publicly available on Scouting Websites or Social media Platforms. Contact details include:

  • E-mail address
  • Physical or postal address
  • Telephone or fax number
  • Personal website addresses or links

Tagging Youth Members in posts is only allowed in closed groups.

Naming Youth Members by their first name in posts is allowable with the Scout or Venturer Scout’s consent.

Adult Members
Personal contact details must not be made available on Scouting websites, unless prior permission is given by the respective Leader in writing.

Critical Incident or injury of our members
Posts on social media are instantly world wide news. Posting about an incident, injury, emergency situation, illness or a members misfortune can cause grief, anguish, misplaced concern, or much worse. We implore you to have respect for everyone involved in an incident by not posting any photos or comments about any incident or possible negative activity you may be aware of. Please ask others to do the same. Please place yourself in the position of a parent from Australia or Overseas who hears of an incident at the Jamboree on social media, that may not have even impacted their child, before the Jamboree Team have had a chance to communicate to our parents.

Public Comment
There is a clear AJ2019 communication plan for incidents that may occur at the Jamboree. The only digital media sites that can comment are the and AJ2019 Social Media.
The only digital sites permitted to be available to the public are the AJ2019 website and Facebook page. All other AJ2019 groups or pages must be closed groups, with the exception of Contingent and Troop sites.

Promotion and Marketing of Scouting
One of the key reasons we hold Jamborees is to showcase Scouting to the World. Scouting websites and social media platforms are promotional vehicles that help us achieve this. It follows that content and presentation of information must be appropriate, exciting and entertaining.
It is the responsibility of the leader in charge of the ‘formation’ to ensure the site has appropriate and relevant content.
To maximise the benefit to Scouting in Australia please share all your great stories and photos on with the hashtags #Scouts #friends4life #AJ2019
Please email your best photos and videos to or visit the media centre in the Allawah Mall to upload videos and pics.

Enquiries about this document should be directed to the AJ2019 Marketing Director

Chief Director
November 2018